Thync

Thync
Category	Transcranial direct-current stimulation
Developer	Thync
Announced	October 2014
Released	Developers: October 2014 Consumers: June 2015
Price	299 USD
Max output	1010 T 10 mA 0.01 A
Session duration	900900 s 15 minute (900-1200s that is 15-20 min.)
Scalp location	Module: right temple of the head, Calm Strip: back of Strip on the center of the back of the neck, Energy Strip: back of Strip on the bone behind your ear (between hairline and ear).
Weight	18 g (Device: 18g, Strips & Liner Card: 6,5g, Charging Cable: 10g)
Controls	smartphone, tablet
Data available	good
Risk factor	low
Medical prescription	no
http://www.thync.com/

Thync is a small triangular-shaped head-mounted device that puts on the wearer's head. Headset stimulates and activates nerves, well, the user can either relax or energize. Brain neurons remain intact, the device releases only electrical impulses. In this way, Thync controls user´s mood. Thync is wireless, connected to the smartphone or tablet via Bluetooth (iOS or Android app). Users can control Thync by the official app where they can choose the length of the session. Also, they can adjust the strength of the brain-zapping there (each program follows a pattern of greater and lesser intensity, with cycles of peaks and valleys, but they can also manually raise or lower the overall strength).

Company Thync raised for this project $13.000.000 and started from October 2014.From 02.06.2015 is the device already publicly available and its price is 299$ (7 245,37 CZK to the 22.9.2016).

Main characteristics

Thync releases the low-level electrical pulses to the nerves in the regions of brain. In this way, change of mood is occurring. The producer describes strictly, how the change of mood is occurring: "Human body balances the activity between sympathetic and parasympathetic nervous systems. The sympathetic system is associated with a "fight or flight" response to help regulate his reaction to stress. The parasympathetic system counteracts stress to help his enter a relaxed "rest and digest" mode".

Thync system has three simple components:

• module - sits on user´s forehead
• strips - placed on the back of user´s neck
• app - controls calm or energy Vibes

Thync Components

Thync App

Calm Mode

Energy Mode

Fitness Mode

The box contains:

• 3 Calmy Strips
• 3 Energy Strips
• Charging Cable
• User Guide

The device is made of polycarbonate. As for the Strips and Liner, Thync company states these materials:

• Medical Grade Skin Adhesives
• Medial Grade Conductive Adhesives
• PET Film
• Proprietary Conductive Inks (Nickel Free)
• 10K Gold plated Brass Snaps

The dimension of the device is 1in X 2in X 0.5in (in cm: 2,54 x 5,08 x 1,27). The weight of the device is 18 grams. Thync is compatible with iPhone 5, 5s, 5c, 6 and 6 plus and with iOS 8 and higher. Battery Life is 4 to 6 vibes per charge and charge time takes approximately 2 hours via USB charging cable. Thync is wireless, connecting to the smartphone or tablet via Bluetooth (Bluetooth® 4.0 BLE). The other sensors are the singles color LEDs that indicate power, charge states and current status. Syncing is manual and syncing range is 30 feet (9,15 m). Operating temperature is -4° to 113° F (-20°C to 45°C) and maximum operating altitude is 40,000 feet (12 200 m). Thync is not water resistant.

With regard to the method, Thync uses neurosignaling to the change of mood. Neurosignaling is on their website defined as follows: "Neurosignaling is the coupling of an energy waveform to a neural structure (receptor, nerve or brain tissue) to modulate its activity. Neurosignaling waveforms or Vibes consist of precise algorithms that bias activity of the sympathetic and parasympathetic nervous systems, so that you can enjoy a shift into a more energetic or relaxed state. Neurosignaling builds upon the best features of long-standing tDCS and TENS techniques by using pulsed currents with lower-intensity and higher-frequency outputs delivered through bio-compatible materials for greater safety and comfort."

Neurosignaling technology that delivers signals to the brain through three neural pathways.

Purpose

Thync is a wearable device whose main purpose is the change of mood. Users can choose 2 modes: calm or energy. One session takes 15-20 minutes.

Electric Feel

Company & People

The Thync company was founded by Isy Goldwasser and Jamie Tyler in 2011 in Los Gatos, California. Their team is composed of these people:

• Isy Goldwasser - CEO and Founder
• Jamie Tyler Ph.D. - CSO and Founder
• Sumon Pal Ph.D. - Chief of Vibes
• Anil Thakur - CTO
• Jason Egnal - VP, Digital Marketing & Commercial Operations

Important Dates

• 2011 - Co-founding of Company Thync by experts in the fields of neurobiology, neuroscience and consumer electronics from institutions that include MIT, Harvard, and Stanford Universities.
• October 2014 - Beginning of the project Thync.
• June 2015 - start selling the device Thync.

Ethical Issues

Harvard Medical School organized series of conferences "Introduction to Transcranial Direct Current Stimulation in Neuropsychiatric Research" that took place in March 2-3, 2015, June 29-30, 2015 and November 2-3, 2015.On the basis of this, emerged a new title that engaged in neuromodulation and his aspects and that names "Non-Invasive Neuromodulation of the Central Nervous System: Opportunities and Challenges: Workshop Summary." This project was supported by contracts between the many institutions (e.g. National Academy of Sciences and the Alzheimer’s Association, the Department of Health and Human Services’ Food and Drug Administration, National Institutes of Health and others). Among others, participates in the publication the association "The National Academies of Sciences, Engineering, and Medicine". These three Academies works together in order to "provide independent, objective analysis and advise to the nation and conduct other activities to solve complex problem and inform public policy decision."

Many influential people performed in this conference. For example Alvaro Pascual-Leone (professor of neurology at Harvard Medical School) who was the moderator of this conference at the same time criticizes that the neurostimulation is using as off-label application and without examination or a full understanding of safety and efficacy implications. The next, Erik Parens (senior research scholar at The Hastings Center) focused on the non-physical harms. That means, "how a technology might do harm not to our bodies, but to us as human beings."He distinguishes 4 major concerns and defines as follows:

• inauthenticity - "separates us from who we really are or how the world really is"
• complicity - "how these technologies could be used so people can live up to social norms"
• mechanization - "these technologies could make us think of ourselves as machines"
• inequality - "these technologies may exacerbate inequality by providing advantages only to those who have the resources to access the technology"

Parens also criticizes that "the distinction between treatment and enhancement is abstract and fuzzy". It is necessary to define what the treatment is. He informs us that "enhancement has been defined in contrast with treatment" in the 90s of the 20th century. At the moment, treatment should restore normal functioning, despite enhancement should bring something better than normal functioning. Unfortunatelly, there is no bright biological line between normal and better normal functioning, therefore, there is no bright between treatment and enhancement. If there it was, it didn´t follow this line because of ethical issues. Parens thinks that "nobody is against true enhancement, but the people are opposed to things that purport to deliver a benefit but in fact cause harm."

The next who presented in this conference was Martha Farah and Walter H. Annenberg. Both, Martha and Walter, are professors of natural sciences at the University of Pennsylvania. They pointed to 4 overlapping categories of ethical issues (they concern in safety and efficacy):

• safety - impact of long-term use of TMS or tDCS (one session is safe)
• efficacy - "how risky or safe these devices are"
• freedom
• fairness

Roi Cohen Kadosh directed in the conference at the fact that we need further study of the long-term safety of neurostimulation and the impact of neurostimulation on the developing brain. Atul Pande is here worried about the case of low field magnetic stimulation (LFMS) that it can be used at home. An example, somebody used to device longer than the producer states and we don´t know what can happen. Ana Maiques points out that the short-term safety of tDCS is relatively well established but long-term not (and not at all for children or other special populations). Hannah Maslen, postdoctoral research fellow in ethicst at the Oxford Center for Neuroethics, warns us about the fact that many devices was not regulated as medical devices (in Europe or United States) and these are subjected general, non-specific safety requirements. She considers it necessary to approve such devices by FDA (Food and Drug Administration). Jennifer Chandler, professor of law at he University of Ottawa, showed 2 contrasting hypothetical cases, regarding the ethical issues:

• "parents who want their child to undergo non-invasive brain stimulation in order to improve their academic or physical performance
• "criminal offenders who are offered a reduced sentence if the undergo neuromodulation"

From the Januar till June 2014 in Rio de Janeiro, took place the another study regarding ethical issues of brainstimulation that was called "An ethical discussion of the use of transcranial direct current stimulation for cognitive enhancement in healthy individuals: a fictional case study." As emerged from the research, the most important issues are following:

• "(1) whether the modulation of "inner-self" characteristics, such as personality, impulsivity, and social behavior, is acceptable"
• "(2) whether tDCS-induced cognitive enhancement is valid as an adjuvant, fair technique for educational purposes or should be considered "cheating" "
• "(3) the consequences of the widespread use of neuromodulation for those who either cannot afford it or are not willing to receive it"
• "(4) the safety aspects of tDCS"

Such examples (of ethical issues) are many, there are only some of them.

Health Risks

According to the company, there have been no significant issues regarding Thync’s safety profile. It's known that many people engage in alcohol, drugs, and other activities due to stress, anxiety, and mood problems. Thync may allow for a safer way to alleviate these problems.

Thync commented safety of their products like this: "The Thync System is a low-risk transdermal neurostimulation device intended for lifestyle use at home, work, or in wellness applications to temporarily induce mental relaxation or calmness or to temporarily increase energy, awareness, and alertness. The Thync system is a safe and low-risk device. It is not intended to treat or diagnose any disease or medical condition."

As already stated above, the Thync uses TENS and TDCs techniques. "Transcutaneous electrical nerve stimulation(TENS) is a non-invasive analgesic technique that is used to relieve nociceptive, neuropathic, and musculoskeletal pain. Transcranial direct current stimulation (TDCS) is characterized as "the most widely publically-marketed kind of brain stimulation device for cognitive enhancement."”

Risk of these methods is wrong placement of electrodes. Some people are right-handers, but the others are left-handers. Reversing the polarity can be dangerous and can lead to impairment of brain. At the best, it could mean ineffectiveness, in the worst, headache and brain disorders. The manufacter this device recommends that people suffering to Reflex Syncope should be consult their physician before purchasing a Thync System.”

Thync company released on their website "Warnings, Precautions and Adverse Reaction". Some of them are listed below:.

This device can´t be used:

• if someone has a cardiac pacemaker, implanted defibrillator, or other implanted metallic or electronic device.
• during pregnancy or if the woman are breastfeeding.
• if someone has epilepsy or a history of seizures.
• if someone has a Temporomandibular Joint Disorder, Bell’s Palsy, impaired cranial nerve function, or facial pain.
• if someone places Thync Strips on body in locations other than those directed.
• if someone is driving a car, operating machinery, or during any activity in which electrical stimulation can put his at risk for injury.
• in a shower, bath, pool, or other body of water.
• on children under the age of 18.

Enhancement/Therapy/Treatment

In addition to the device changes mood, it could help with sleep problems, reduce stress or the motivation to exercise. Producers also believe that the people could reduce consumption of coffee, alcohol and drugs, as a result of introduction this device.The Thync company points out that their product Thync is not determined "to treat or diagnose any disease or medical condition".

Public & Media Impact and Presentation

Apart from the fact, that the Thync company has its own website, facebook, twitter and youtube channel, there are the another web portals talking about Thync. One example of this is web portal Quora.com. From example, Yates Buckeley here wrote:

"When released as a product Thync was explained to be a high frequency current stimulation. Research in this area is new so the mechanism (like most brain things) is not well understood."

The most frequently raised points of confusion:

• most people find it relaxing
• some do not / has some side effects
• not well understood
• long term use unclear
• not a medical device

Yates also points out that the recent study found a slight decrease in IQ as a result of basic electrical stimulation and he is afraid of a possible associating with Thync:

"I presume somehow it reset some connections. I have a slight concern Thync could have a similar effect but this is very hard to test."

On the website Digital Trends it is talking about Thync too. Editors have evaluated Thync and it received 7 stars out of 10 stars (very good). They have brought the advantages and disadvantages of Thync together:

Highs

• Relax or energize with a touch of a button
• App is easy to use
• Safe enough to use often
• Feel like you're living in the future

Lows

• High ongoing costs
• Benefits won’t be felt by everyone
• Not very comfortable

Andy Boxall assumed that he felt the effects of Thyncs. But he notes that "there’s a chance it won’t work for others." According to Thync, 80 percent of people will feel the effects. The next disadvantage are the ongoing costs. By them are meant the straps, which should be used only single time. An one pack (5 straps) costs 20$. If someone had used Thync every day, he would spent more than 80$ per month.

John M. Grohol, an psychologist, researcher and expert in mental health, is neutral about Thync. He tried Thync and described that felt an odd sensation but it wasn´t the sensation of calm. He wrote literally: "I didn’t feel an overwhelming sense of calm or euphoria as was suggested I might. But I did feel a sense of… something due to the device. You definitely feel it working. But it would be hard for me — in a single, short sitting — to say what that was."

Natalie Salmanowitz has taken part in a Thync social event at the company’s offices at Runway Incubator. First, she felt the desired energy sensation. She said: "I am not an introvert, but I am also not a small talk enthusiast. Yet, from then on, I was hyper, extroverted, confident and mentally on point. Seems I was vibing."Next day, she tried Thync at home and she felt a pain. About her experience, she speaks as follows: "The next day, I positioned the module the way I had been shown, and tapped start. I felt a familiar feeling, but not the pulsing buzz. Instead, the uncomfortable burning sensation was back. I tried dialling down the intensity and attaching new strips, but the pain persisted."She called by video chat with the support´s team because of positioning process but the burning sensation was persisting. Natalia has visited the Thync´s headquarters in Los Gatos. Thync´s assistant had placed the module on her head but the burning sensation came back. Eventually, Thync´s assistant confused that Natalie "deviated from the norm" and her skin was too sensitive for Thync. The another colleague uttered his speculation: "The vibes depend on your current environment" in other words, may mean the placebo effect.

On the website Amazon.com, you can also find customer reviews. Here Thync gained 3,4 stars out of 5 stars. Some people who bought Thync it evaluated positively, the another negatively. Here are some examples ratings for illustrative purposes:

"It works...but battery life is terrible and support nonexistent so far." (verified purchase, by Seth B on September 15, 2015)

"Wishful thinking but didn't work." (by EvntHrzn on September 12, 2015)

"Really helps me a lot. If you have depression and/or anxiety, give it a try. Company is underselling the benefits." (verified purchase, by Fabio on October 24, 2015)

"No noticeable effects with Thync." (by Alex on August 31, 2015)

"If this works, it's just a placebo effect." (verified purchase, by Eric on September 6, 2015)

"I rate this 10 stars not five. This product has changed my life in such a positive way." (by john m clark on October 7, 2015)

Public Policy

The CES technique (cranial electrotherapy stimulation) has been approved by FDA to treat the depression, anxiety and insomnia. But the tDCS technique which uses the devices like Thync still isn´t approved by FDA. In the Wall Street Journal is literally written: "Thync is exempt from medical-device regulation by the Food and Drug Administration. An FDA spokeswoman declined to comment on the product." Geoffrey A. Fowler, the author of this article, reviewed a letter it sent Thync in which was written that FDA "would consider it a nonmedical “recreational” device as long as it doesn’t change the amount of electrical current it applies, among other factors." The Thync company has put up on their website a decision of FDA too: "The low-risk electrical impulses that Thync uses are so minimal that the product is not subject to medical device regulations by the FDA."

Related Technologies, Project or Scientific Research

Thync has already conducted studies with hundreds participants and their chief science officer Jamie Tyler is the leading researcher in the neuromodulation (with publications in Nature, PLoS ONE, Neuron and Brain Stimulation). From the perspective of MedTech Boston, their responses were substantially better than those given by many other neurotech companies touting their wares on the convention floor of CES.

The company Thync published 3 studies that are concerned with their product: "The tolerability of transcranial electrical stimulation used across extended periods in a naturalistic context by healthy individuals", "Transdermal neuromodulation of noradrenergic activity suppresses psychophysiological and biochemical stress responses in humans" and "Transdermal electrical neuromodulation of the trigeminal sensory nuclear complex improves sleep quality and mood".

Geoffrey Brookshire and Daniel Casasanto , graduate students in Psychology, University of Chicago, published on 2012 their study that was called "Motivation and Motor Control: Hemispheric Specialization for Approach Motivation Reverses with Handedness". They tested the impact of handedness on tDCS. They recruited 34 right-handers and 12 left-handers. Handedness was determined "using a participant database that allowed us to screen for handedness." Measurements were carried out using electroencephalography (EEG). The starting hypothesis was called "Sword and Shield Hypothesis (SSH)". According to this, the hemispheric laterality of affective motivation depends on the laterality of motor control for the dominant hand (i.e., the "sword hand," used preferentially to perform approach actions) and the nondominant hand (i.e., the "shield hand," used preferentially to perform avoidance actions). This hypothesis was by the research confirmed.

No further studies about Thync has been carried out by a third parties yet.

References