Thync

Thync
Category	Transcranial direct-current stimulation
Developer	Thync
Announced	October 2014
Released	Developers: October 2014 Consumers: June 2015
Price	299 USD
Max output	10 mA10 T 0.01 A
Session duration	900900 s 15 minute (900-1200s that is 15-20 min.)
Scalp location	Module: right temple of the head, Calm Strip: back of Strip on the center of the back of the neck, Energy Strip: back of Strip on the bone behind your ear (between hairline and ear).
Weight	18 g (Device: 18g, Strips & Liner Card: 6,5g, Charging Cable: 10g)
Controls	smartphone, tablet
Data available	good
Risk factor	low
Medical prescription	no
http://www.thync.com/

Thync is a small triangular-shaped head-mounted device that puts on the wearer's head. Headset stimulates and activates nerves, well, the user can either relax or energize. Brain neurons remain intact, the device releases only electrical impulses. In this way, Thync controls user´s mood. Thync is wireless, connected to the smartphone or tablet via Bluetooth (iOS or Android app). Users can control Thync by the official app where they can choose the length of the session. Also, they can adjust the strength of the brain-zapping there (each program follows a pattern of greater and lesser intensity, with cycles of peaks and valleys, but they can also manually raise or lower the overall strength).

Company Thync raised for this project $13.000.000 and started from October 2014.From 02.06.2015 is the device already publicly available and its price is 299$ (7 245,37 CZK to the 22.9.2016)).

Main characteristics

Thync releases the low-level electrical pulses to the nerves in the regions of brain. In this way, change of mood is occurs. The producer describes strictly, how to change the mood occurs: "Human body balances the activity between sympathetic and parasympathetic nervous systems. The sympathetic system is associated with a "fight or flight" response to help regulate his reaction to stress. The parasympathetic system counteracts stress to help his enter a relaxed "rest and digest" mode".

Thync system has three simple components:

• module - sits on user´s forehead
• strips - placed on the back of user´s neck
• app - controls calm or energy Vibes.

Thync uses neurosignaling to the change of mood. Neurosignaling is on their website defined as follows: "Neurosignaling is the coupling of an energy waveform to a neural structure (receptor, nerve or brain tissue) to modulate its activity. Neurosignaling waveforms or Vibes consist of precise algorithms that bias activity of the sympathetic and parasympathetic nervous systems, so that you can enjoy a shift into a more energetic or relaxed state. Neurosignaling builds upon the best features of long-standing tDCS and TENS techniques by using pulsed currents with lower-intensity and higher-frequency outputs delivered through bio-compatible materials for greater safety and comfort."

Neurosignaling technology that delivers signals to the brain through three neural pathways.

Purpose

Thync is a wearable device whose main purpose is to change the mood. Users can choose 2 modes: calm or energy. One session takes 15-20 minutes.

Company & People

• Isy Goldwasser - CEO and Founder
• Jamie Tyler Ph.D. - CSO and Founder
• Sumon Pal Ph.D. - Chief of Vibes
• Anil Thakur - CTO
• Jason Egnal - VP, Digital Marketing & Commercial Operations

Important Dates

• 2011 - Co-founding of Company Thync by experts in the fields of neurobiology, neuroscience and consumer electronics from institutions that include MIT, Harvard, and Stanford Universities.
• October 2014 - Beginning of the project Thync.
• June 2015 - start selling the device Thync.

Ethical Issues

Neurostimulation is rapidly expanding and the ethical, legal or social issues is occurring. Alvaro Pascual-Leone (professor of neurology at Harvard Medical School) criticizes that the neurostimulation is using as off-label application and without examination or a full understanding of safety and efficacy implications. Erik Parens (senior research scholar at The Hasings Center) focused on the non-physical harms. That means, "how a technology might do harm not to our bodies, but to us as human beings."

Ethical discussion: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1983-32882014000200014

Health Risks

According to he company, there have been no significant issues regarding Thync’s safety profile. It's known that many people engage in alcohol, drugs, and other activities due to stress, anxiety, and mood problems. Thync may allow for a safer way to alleviate these problems.

Thync commented safety of their products like this: "The Thync System is a low-risk transdermal neurostimulation device intended for lifestyle use at home, work, or in wellness applications to temporarily induce mental relaxation or calmness or to temporarily increase energy, awareness, and alertness. The Thync system is a safe and low-risk device. It is not intended to treat or diagnose any disease or medical condition."

As already stated above, the Thync uses TENS and TDCs techniques. "Transcutaneous electrical nerve stimulation(TENS) is a non-invasive analgesic technique that is used to relieve nociceptive, neuropathic, and musculoskeletal pain. Transcranial direct current stimulation (TDCS) is characterized as "the most widely publically-marketed kind of brain stimulation device for cognitive enhancement."”

Risk of these methods is wrong placement of electrodes. Some people are right-handed, but the others are left-handed. Reversing the polarity can be dangerous and can lead to impairment of brain. At the best, it could mean ineffectiveness, in the worst, headache and brain disorders. The manufacter this device recommends that people suffering to Reflex Syncope should be consult their physician before purchasing a Thync System.”

Thync company released on their website "Warnings, Precautions and Adverse Reaction". Some of thems are listed below:

This device can´t be used:

• if someone has a cardiac pacemaker, implanted defibrillator, or other implanted metallic or electronic device.
• during pregnancy or if the woman are breastfeeding.
• if someone has epilepsy or a history of seizures.
• if someone has a Temporomandibular Joint Disorder, Bell’s Palsy, impaired cranial nerve function, or facial pain.
• if someone places Thync Strips on body in locations other than those directed.
• if someone is driving a car, operating machinery, or during any activity in which electrical stimulation can put his at risk for injury.
• in a shower, bath, pool, or other body of water.
• on children under the age of 18.

Enhancement/Therapy/Treatment

In addition to the device changes mood, it could help with sleep problems, reduce stress or the motivation to exercise. Producers also believe that the people could reduce consumption of coffee, alcohol and drugs, as a result of introduction this device.

The FDA approved this device as medical device that treats depression, anxiety and insomnia.

Public & Media Impact and Presentation

Apart from the fact, that the Thync company has its own website, facebook, twitter and youtube channel, there are the another web portals talking about Thync. One example of this is web portal Quora.com. From example, Yates Buckeley here wrote:

"When released as a product Thync was explained to be a high frequency current stimulation. Research in this area is new so the mechanism (like most brain things) is not well understood."

The most frequently raised points of confusion:

• most people find it relaxing
• some do not / has some side effects
• not well understood
• long term use unclear
• not a medical device (now it is already a medical device)

Yates also points out that the recent study found a slight decrease in IQ as a result of basic electrical stimulation and he is afraid of a possible associating with Thync:

"I presume somehow it reset some connections. I have a slight concern Thync could have a similar effect but this is very hard to test."

On the website Digital Trends it is talking about Thync too. Editors have evaluated Thync and it received 7 stars out of 10 stars (very good). They have brought the advantages and disadvantages of Thync together:

Highs

• Relax or energize with a touch of a button
• App is easy to use
• Safe enough to use often
• Feel like you're living in the future

Lows

• High ongoing costs
• Benefits won’t be felt by everyone
• Not very comfortable

Andy Boxall assumed that he felt the effects of Thyncs. But he notes that "there’s a chance it won’t work for others." According to Thync, 80 percent of people will feel the effects. The next disadvantage are the ongoing costs. By them are meant the straps, which should be used only single time. An one pack (5 straps) costs 20$. If someone had used Thync every day, he would spent more than 80$ per month.

John M. Grohol, an psychologist, researcher and expert in mental health, is neutral about Thync. He tried Thync and described that felt an odd sensation but it wasn´t the sensation of calm. He wrote literally: "I didn’t feel an overwhelming sense of calm or euphoria as was suggested I might. But I did feel a sense of… something due to the device. You definitely feel it working. But it would be hard for me — in a single, short sitting — to say what that was."

Natalie Salmanowitz has taken part in a Thync social event at the company’s offices at Runway Incubator. First, she felt the desired energy sensation. She said: "I am not an introvert, but I am also not a small talk enthusiast. Yet, from then on, I was hyper, extroverted, confident and mentally on point. Seems I was vibing."Next day, she tried Thync at home and she felt a pain. About her experience, she speaks as follows: "The next day, I positioned the module the way I had been shown, and tapped start. I felt a familiar feeling, but not the pulsing buzz. Instead, the uncomfortable burning sensation was back. I tried dialling down the intensity and attaching new strips, but the pain persisted."She called by video chat with the support´s team because of positioning process but the burning sensation was persisting. Natalia has visited the Thync´s headquarters in Los Gatos. Thync´s assistant had placed the module on her head but the burning sensation came back. Eventually, Thync´s assistant confused that Natalie "deviated from the norm" and her skin was too sensitive for Thync. The another colleague uttered his speculation: "The vibes depend on your current environment" in other words, may mean the placebo effect.

On the website Amazon.com, you can also find customer reviews. Here Thync gained 3,4 stars out of 5 stars. Some people who bought Thync it evaluated positively, the another negatively. Here are some examples ratings for illustrative purposes:

"It works...but battery life is terrible and support nonexistent so far." (verified purchase, by Seth B on September 15, 2015)

"Wishful thinking but didn't work." (by EvntHrzn on September 12, 2015)

"Really helps me a lot. If you have depression and/or anxiety, give it a try. Company is underselling the benefits." (verified purchase, by Fabio on October 24, 2015)

"No noticeable effects with Thync." (by Alex on August 31, 2015)

"If this works, it's just a placebo effect." (verified purchase, by Eric on September 6, 2015)

"I rate this 10 stars not five. This product has changed my life in such a positive way." (by john m clark on October 7, 2015)

Public Policy

This device was been approved by FDA to treat the depression, anxiety and insomnia.

Related Technologies, Project or Scientific Research

Thync has already conducted studies with hundreds participants, and their chief science officer Jamie Tyler is the leading researcher in the neuromodulation (with publications in Nature, PLoS ONE, Neuron, and Brain Stimulation). From the perspective of MedTech Boston, their responses were substantially better than those given by many other neurotech companies touting their wares on the convention floor of CES.

The company Thync published 3 studies that are concerned with their product. The first study was called "The tolerability of transcranial electrical stimulation used across extended periods in a naturalistic context by healthy individuals.". This study was made by PeerJ and examined the safety and tolerability of device. The research involved 100 healthy individuals (63% males and 37% female). It was conducted and observed in the total of 1905 treatment sessions (sham= 636, tDCS= 623, and tPCS= 646) on a total of 100 subjects (sham= 37, tDCS= 33, and tPCS= 30). No severe adverse events were reported. Between or during the sessions, atypical discomfort, headache or migraine or skin condition occurred rarely .

The second study was called "Transdermal neuromodulation of noradrenergic activity suppresses psychophysiological and biochemical stress responses in humans". This study was made by Nature Reports and tested the impact of Neurosignaling on participants. The study consisted of 3 experiments. The first study tested "the influence of TEN on a component of the sympathetic skin response by implementing functional infrared thermography." This experiment was attended by 19 healthy right-handed subjects between the ages of 18 to 27 (7 male, 12 female). The second experiment tested "the impact of TEN on affective mood as reported by the Profile of Mood States (POMS) survey". The second experiment consisted of 45 healthy subjects (16 male, 29 female) that ranged in age from 18 to 43. The third experiment tested "the influence of TEN on psychophysiological arousal and the mobilization salivary biochemicals in response to acute stress induced by a classical fear conditioning paradigm and a series of time pressured cognitive tasks." The third experiment consisted of 20 male subjects between the ages 19 to 27 (because of hormonal variance in the course of the menstrual cycles). Results of the study are as follows:

• "TEN can significantly dampen basal sympathetic tone compared to sham in a manner sufficient to modulate emotional thermoregulation as reflected in temperature changes of the face."
• "TEN significantly reduced self-reported tension and anxiety compared to sham when subjects are not challenged or presented other environmental stimuli."
• "TEN treatment significantly suppressed sympathetic activity in response to the delivery of unconditioned fear stimuli (electrical shocks) as indicated by the GSC component of the SSR."
• "While TEN can suppress sympathetic activity in response to acute stress, it does so without impeding general/executive cognitive performance."

The third study was called "Transdermal electrical neuromodulation of the trigeminal sensory nuclear complex improves sleep quality and mood". This study was made by bioRxiv and tested sleep quality and mood in healthy subjects (99 individuals). The monitoring took 1 386 days. They observed that: "TEN modulation of trigeminal and cervical nerves prior to sleep onset produced significant improvements in sleep quality and affective states, quantified using clinically validated surveys, overnight actigraph and heart rate recordings, and biochemical analyses compared to baseline or sham controls."

References